The Coldwell Banker First Equity, REALTORS® brand, so strong in the Amarillo market, can open the doors to your success. A complete portfolio of marketing, advertising and public relations tools gives our associates the clear advantage of high visibility. A new agent never has to answer the question, "Coldwell who?" We are a household name, providing instant credibility for your brand new real estate career.
On a corporate level (both local and franchise-based), Coldwell Banker maintains a high-profile marketing campaign with traditional print, radio, television and outdoor advertising strategies to reach our target audiences. Online marketing directs a steady flow of traffic to our websites to generate leads for our agents and to showcase their listings.
Both amarillohomesearch.com and coldwellbanker.com are major benefits to you and to your clients and prospects. Easy to navigate and loaded with sophisticated features and capabilities, these two websites are designed to bring prospects to you and showcase your properties and your own personal website to the widest possible audience.
Coldwell Banker agents are provided professional marketing tools and materials, most at nominal or no cost. Postcards, brochures, flyers, and newsletters, as well as presentation materials are available for quick and easy customization. Other marketing tactics include:
A wealth of sophisticated reports and informational tools help you identify and manage prospects, and provide timely responses to all their requests
Coldwell Banker First Equity, REALTORS® has always been at the leading edge of technology advances in the Amarillo real estate industry. We laughingly recall that we had the very first fax machine in the Amarillo real estate market and no one to send faxes to. We provide agents and support staff access to the latest technologies to maximize their productivity and professionalism. All software applications are cloud-based, providing agents a truly mobile work-place environment including Symantec’s top-of-the-line cloud-based antivirus/spam blocker to insure that your PC/laptop are protected 24/7 in any location.
Our office features state-of-the-art facilities with high-speed wireless internet, top-quality color printers, and sophisticated phone systems. Powerful computer applications streamline every aspect of the real estate business. Our phenomenal, private-access, corporate intranet, myamarillohomesearch.com, makes these resources available to you at home, your office or even your client's location.
All conference rooms are equipped with PC’s, 42-inch monitors, and some with Apple TV provides a professional environment for clients to view properties, prepare purchase offers, etc. The large meeting room is a state-of-the-art training and teaching facility used for large meetings and training classes.
Coldwell Banker First Equity, REALTORS® provides agents with non-competing broker and management accessibility and staff support. Some of our administrative services include: license renewal records maintenance; notification of TREC legal changes; listed properties MLS input (including photographs) and maintenance; website population and management; and more. An executive team with experience, integrity and vision is at the helm.
Our associates also enjoy these advantages: